Jameson Irish Whiskey: SPDTO (St. Patrick's Day Time Off)

Jameson, the Irish whisky brand, developed a multi-week, culturally relevant campaign in the US.

Campaign details

Brand: Jameson Irish WhiskeyBrand owner: Pernod Ricard & Irish DistillersLead agency: Weber Shandwick, United Entertainment Group WorldwideContributing agency: Wavemaker, access2insight, DEBRAINCountry: United StatesIndustries:Spirits &...