Jack in the tiffin box. Unconventional paths to new product idea development

This paper describes how potential in the ‘Tiffin box’ arena was explored using a combination of research techniques.

Jack in the Tiffin Box

Unconventional Paths to New Product Idea Development

Sangeeta Gupta and Farheen RomaniClient Service, ACNielsen ORG-MARG Pvt. Ltd, IndiaSubhransu RoutConsumer Insight Division, GlaxoSmithKline Asia Ltd, India


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