Jack Daniel's: Make It Count

Chase Donahue, Allison Arling-Giorgi, Olivia Carlton

US whiskey Jack Daniel's distilled the power of both digital and conventional media to connect with modern spirits drinkers and shift key brand perceptions in North America.

Campaign details

Brand: Jack Daniel'sBrand owner: Brown FormanEntrant company: Energy BBDO - USAIdea creation: Energy BBDO ChicagoMarket: North AmericaSector: Alcoholic drinksMedia channels:Social media, Packaging & design, Online video, Outdoor, Out-of-home...

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