J & B - Start a party

Since 2004, long established blended whisky brand, J&B, faced noticeable downward sales trends in Turkey and Belgium.


Client: DiageoBrand: J&BCampaign: Start a PartyCategory: FMCG

J&B broke with a dusty whisky tradition and created a new positioning and campaign aimed at fresh generations of consumers. In doing so, it offered a lucrative future for J&B in a range of European markets. The sharp increases in sales value, market shares and communication parameters exceeded all expectations, showing that there is a promising future. See for yourself and when you're done: Start a Party.

J&B is a blended Scotch whisky founded in 1749. After more than two...

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