Iyzico: Valentine's Day – join the goodness

Iyzico, a financial technology company, increased food donations, views and impressions by raising awareness about stray animals in Turkey.

Where Were We?

iyzico, a fintech company that had been in the market since 2013. Since the beginning, we focused on developing easy, fast, and safety online payment systems for businesses. The company had grown by helping businesses integrate iyzico's payment systems into their online infrastructure. In 2019, iyzico had merged with PayU.

We wanted to create a socially responsible brand image and raise awareness of abandoned animals while making a social responsibility project on Valentine's Day. We prepared a movie which directed people to a food donation page.

Why Were We There?

With past communication campaigns, we had succeeded...

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