It's no more them and us - it's only us!

Nic Hall

While the media focuses on the negatives of immigration, consumers react in predictable ways, blaming immigrants for many of the ills of European society.

It's no more them and us – it's only us!

Nic HallGlobal Solutions, Research International, United Kingdom

PREFACE

  • “Race-hate crime up by 29% since 2004.”

  • “Paris in flames.”

  • “58 Chinese asylum seekers suffocate.”

These headlines seem to be an everyday occurrence across Europe. The media focuses on the negatives of immigration. Consumers are reacting in predictable ways – immigrants are being blamed for many of the ills of European society. Immigrants are portrayed as criminals or even worse as terrorists, draining the welfare system and leading sad, poor and disadvantaged lives.

We would argue that there is a brighter...

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