Itaú: You Are A Chat Away From Everything

Itaú, an Argentinian bank, created a bank account that is easily opened and operated from WhatsApp to simplify people’s finances, positioning itself as an innovative bank, resulting in increases in nationwide awareness and 1m opened accounts.

Campaign video: Itaú – You Are A Chat Away From Everything

Read the full campaign case study

Selected creative: Itaú – You Are A Chat Away From Everything


Agency: Grey Buenos AiresAccount Director: Facundo Ferrero / María José AmsonAccount Executive: Luciana PatriarcaAccount Supervisor: Florencia NiemetzArt Director: Gastón GualCCO: Alejandro Devoto / Hernán Kritzer / Lisandro CardozoCEO: Denise OrmanChief Reputation Officer: Florencia KesslerCopywriter: Alex RomeroCreative Director: Mariano Gamba / Rodrigo GrecoECD: Gonzalo Fernández / Juan UreHead of Production:...

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