Itaú: You Are A Chat Away From Everything

Itaú, an Argentinian bank, created a bank account that is easily opened and operated from WhatsApp to simplify people’s finances, positioning itself as an innovative bank, resulting in increases in nationwide awareness and 1m opened accounts.

Campaign video: Itaú – You Are A Chat Away From Everything

Read the full campaign case study

Selected creative: Itaú – You Are A Chat Away From Everything

Credits

Agency: Grey Buenos AiresAccount Director: Facundo Ferrero / María José AmsonAccount Executive: Luciana PatriarcaAccount Supervisor: Florencia NiemetzArt Director: Gastón GualCCO: Alejandro Devoto / Hernán Kritzer / Lisandro CardozoCEO: Denise OrmanChief Reputation Officer: Florencia KesslerCopywriter: Alex RomeroCreative Director: Mariano Gamba / Rodrigo GrecoECD: Gonzalo Fernández / Juan UreHead of Production:...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands