It seems that the difficulty of "survival" is still great, and a few suggestions for B2B marketers

彭罕妮 Hanni Peng

Compared with the past, more B2B companies are watching the changes and investing cautiously, making it more difficult to obtain customer leads, and it is easy to question the work of marketers; in fact, some restrictions on B2B marketing now ——For example, not being able to engage in activities—is giving the marketing team the opportunity to use their advantages in using data analysis and other means to tap potential customers and attract customers with high-quality creative content.

This article is part of a series on Spotlight China Focus: The Economic Repercussions of the "Long Epidemic" Era. Click to go to the topic page to read more about it.

In the second half of 2022, it will be really difficult for us in the B2B market.

Several...

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