Is the internet the future of market research?
The views of FMCG clients in Europe
Anyvonne Carnot Director, NFO Consumer Europe, United Kingdom. andMartin Oxley Managing Director, NFO Interactive, United Kingdom.
BACKGROUND
The report ‘Competing In the Digital Age’, published by The Economist Intelligence Unit in 1999, says ‘More than 90% of senior executives around the world believe that the Internet will transform or have a major impact on the world marketplace by 2001.’1)The report also contains one of the most famous quotes on the digital impact on business from Andy Grove, Chairman of...