Is the internet the future of market research?

Anyvonne Carnot and Martin Oxley

This paper provides a prognosis for the future of internet research based on the attitudes, experiences and opinions of the buyers of research within the FMCG sector.

Is the internet the future of market research?

The views of FMCG clients in Europe

Anyvonne Carnot Director, NFO Consumer Europe, United Kingdom. andMartin Oxley Managing Director, NFO Interactive, United Kingdom.

BACKGROUND

The report ‘Competing In the...

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