Is sustainable marketing the route to the boardroom?

Brett Sadler

Argues that the prevailing business model, based on maximising shareholder value, is becoming unsustainable.

Is Sustainable Marketing the Route to the Boardroom?

Brett SadlerThe Transformer Partnership Change Management and Marketing Sustainability Consultancy

The current economic model is unsustainable in the long term.

This is because it is predicated on maximising...

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