Is pester power dead? Diet/health/obesity: How are food manufacturers, retailers and advertisers tackling the challenge?

One of the main challenges facing the UK food industry is childhood obesity. This paper looks at the steps that manufacturers, retailers and advertisers are taking to deal with the issue and argues that in the future “pester power” may only be applied to healthier products.

Is Pester Power Dead?

Diet/health/obesity: How are Food Manufacturers, Retailers and Advertisers Tackling the Challenge?

Neil SamsonKids and Youth, United Kingdom.

INTRODUCTION

In the light of increasing concerns relating to the health, diet and obesity levels...