Is Permission Marketing the Future?

Bryan Cassady

Preference Service has carried out the largest ever quantitative study of permission marketing. One of the most significant findings was that it functions offline.

Is Permission Marketing the Future?

Bryan Cassady, the Preference Service

The debate about permission marketing is inescapable is it an essential tool for marketers that will revolutionise the marketing industry, or just another route through which to target consumers?

What do marketers really think of permission marketing and its future application? What are the important issues around its use? Will it be a passing fad or something that is set to dominate the industry for many years to come? 

The Preference Service has carried out the largest ever quantitative survey within the marketing industry...

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