Is Mr C really Mr K or only Sunny D? Should we blame marketing for political spin?

Increasingly, political parties market themselves by appealing to the emotions rather than on their policies.

Is Mr C really Mr K or only Sunny D? Should we blame marketing for political spin?

Jeremy Bullmore

For quite a long time, 15 years or so, I've had a nagging, amorphous suspicion at the back of my mind. I've chosen not to take it out and examine it more...