Is green the new grey? How the Advertising Standards Authority rules on environmental marketing claims

Matt Wilson

This paper by the Advertising Standards Authority describes how the UK advertising regulator is playing an increasing role in judging complaints about advertisements making environmental claims.

Is Green a Grey Area? How the Advertising Standards Authority Rules on Environmental Marketing Claims

Matt Wilson Advertising Standards Authority

By maintaining standards through its decisions, monitoring exercises and engagements with industry, the UK's...

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