Is electronic measurement of radio compatible with today's consumer media lifestyles?

This study addresses a wide range of questions about the “media lifestyle compatibility” of one radio meter – the portable people meter or PPM – for measuring consumers’ use of radio throughout the day.

Is Electronic Measurement of Radio Compatible with Today's Consumer Media Lifestyles?

Robert H. PatchenResearch Standards and Practices, Arbitron Inc., United States

Beth WebbPPM Methods and Analysis, Arbitron Inc., United States

INTRODUCTION AND BACKGROUND...