Is Anybody Home?
Out-of-home viewing and guest viewing
Nelly Kalfs Stichting KijkOnderzoekLex van Meurs Intomart
Summary
With the Peoplemeter it is possible to register the television viewing behaviour of panel members at home. It is not possible with this meter to follow panel members and register their viewing when they watch television outside the home. It is, however, possible to register the viewing behaviour of guests who...