Is advertising science or art?

Arguments regarding the effectiveness of advertising are often based upon differences of opinion regarding the importance of artistic concerns such as creativity and originality on the one hand, and taking a more scientific and academic approach on the other.

Is Advertising Science or Art?

Paul Feldwick


In 1901 Walter Dill Scott, a professor of psychology at Northwestern University, accepted an invitation to address the Agate Club of Chicago, an association of prominent businessmen (and...