Is Advertising Science or Art?
INTRODUCTION AND HISTORY
In 1901 Walter Dill Scott, a professor of psychology at Northwestern University, accepted an invitation to address the Agate Club of Chicago, an association of prominent businessmen (and yes, in those days you can bet they were men). His subject was 'The psychology of involuntary attention as applied to advertising'. The talk was a success. Scott was invited back to give a series of lectures on the psychology of advertising, which were later published in a magazine and appeared in 1903 as a book The Psychology of Advertising–...