Is Advertising Dead?
Seth Godin“The Next Big Marketing Idea”
Let's start at the beginning: Advertising isn't art. It isn't entertainment, either.
Advertising is an expense (and occasionally an investment). When it works, advertising creates more profit than it costs.
For the last 50 years, the TV-Industrial Complex (that self-reinforcing cycle that makes advertisers increasingly profitable as they advertise more and more) has been the engine of success for much of the Fortune 500. The TV-Industrial Complex brought huge rewards to Procter & Gamble, Ford, IBM, and CBS. The TV-Industrial Complex defined and shaped the companies that were wise enough...