Irvine partners: Overcoming the stigma of working in an agency environment and counteracting hustle culture

Irvine Partners (IP), a full-service public relations and integrated marketing agency, increased its own employee enjoyment by offering employees support and flexibility.

Here's the problem

We see a lot of stigma around working for an agency, where employees are often undervalued and feel as if they are just a number - we at Irvine Partners refuse to let our employees feel this way and thought long and hard about how we could ensure that that no employee would fear raising an issue with management or feel as if they didn't serve an important purpose. What also became apparent as a result of burnout both during and after the COVID-19 pandemic, was the 'great resignation' or worse the notion of quiet quitting. As...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands