Weetabix - How Weetabix profited from energetic brand advertising

Nick Alford, Louise Burrows, Justin Pahl and Kit Fordham

This paper outlines how advertising helped take Weetabix to number one in value terms in ready to eat cereals.
Agency: FCB LondonAuthors: Nick Alford, Louise Burrows, Justin Pahl and Kit Fordham

How Weetabix Profited from Energetic Brand Advertising to become the Best Selling Cereal in the UK

1. INTRODUCTION

This paper will demonstrate how a change in brand and advertising...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today