Volkswagen Diesel - Don’t forget it’s a diesel: how making it OK to drive a diesel proved highly profitable for Volkswagen UK
Ben Malbon, Sara Donoghugh, Sarah Carter, Les Binet and Richard Butterworth
This paper, awarded the special prize for the Best Idea, tells the story of how making it OK to drive a diesel proved to be profitable for Volkswagen.
| Agency: DDB London and DDB Matrix | Authors: Ben Malbon, Sara Donoghugh, Sarah Carter, Les Binet and Richard Butterworth |
Volkswagen Diesel
Don't forget it's a diesel
How Making it OK to Drive a Diesel Proved Highly Profitable for Volkswagen UK
INTRODUCTION
In 2001...
