Campaign details
Brand: The National LotteryAdvertiser: CamelotEntrant: adam&eveDDB / iProspect Category: Single MarketPrincipal author: Stuart Williams, adam&eveDDB Contributing authors: Beth Wilson, adam&eveDDB; David Grainger, Dentsu (iProspect); Sinead Mead, Camelot
Introduction
Imagine setting yourself the challenge of using advertising to make the UK a better place to live. What would you do? Maybe you would use communications to help change harmful behaviours or perhaps you would advertise for public donations.
...What about promoting a game? It probably wouldn't be top of your list, but this paper will show how spending...