The gift that keeps on giving: John Lewis Christmas advertising, 2012 - 2015

Les Binet

This case study shows how John Lewis, a UK retailer, successfully launched four Christmas campaigns that consolidated its advertising's status as an iconic Christmas event.

The gift that keeps on giving: John Lewis Christmas advertising, 2012 - 2015

Principal author: Les Binet, adam&eveDDB
Contributing authors: Kate Fanning, John Lewis; David Golding, adam&eveDDB; Ric Roberts, Manning Gottlieb OMD
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