The Chicago Town Pizza - How advertising built a big brand that built an even bigger company

This case documents the transformation of a company from a modest manufacturer of own-label pizza into a firm owning one of the UK’s top 50 fmcg brands.
Agency: BDH\TBWA and Mediaedge:cia Authors: Nicole ten Thij, Ben Johnson and Nick Brooks

The Chicago Town Pizza

How advertising built a big brand that built an even bigger company

INTRODUCTION

The two sides of the coin

The success of The Chicago Town Pizza...

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