Campaign details
Brand: TescoAdvertiser: TescoAgency: Bartle Bogle Hegarty; MediaCom
Executive summary
"We went back to our roots and listened to our customers and our Colleagues. It led to the articulation of a new purpose – serving Britain's shoppers a little better every day – to guide everything we do."
Dave Lewis, Tesco CEO
In 2015 Tesco reported a painful combination of the biggest loss of a retailer in UK history1 and the lowest ever scores in customer trust experienced by the brand.2
In this paper, we will show how by looking back...