Tesco: How 'Every Little Helps' helped to deliver one of the biggest turnarounds in UK retail history

Tesco, a supermarket chain, increased customer's perception of the brand as helpful and good quality in the UK by reconnecting with its Every Little Helps message through TVCs that showed its helpful initiatives.

Campaign details

Brand: Tesco Advertiser: Tesco Agency: Bartle Bogle Hegarty; MediaCom

Executive summary

"We went back to our roots and listened to our customers and our Colleagues. It led to the articulation of a new purpose – serving Britain's shoppers a little better every day – to guide everything we do."

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