Tales from the judging rooms - experiences of judging an IPA Effectiveness submission vs writing one

The article contrasts the mindset of the author with that of the judge and provides insight into how to succeed from this competition and get the best from participating in the IPA Effectiveness Awards.

Tales from the judging rooms – experiences of judging an IPA Effectiveness submission vs writing one

David Golding

The overwhelming response whenever I've mentioned any involvement with the IPA Effectiveness Awards has always been 'Oh, you poor bastard.'...

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