Starbucks and social: How Starbucks created the fourth place in coffee culture

Starbucks, a coffee company and coffeehouse chain, engaged with UK customers by launching a social media campaign across a number of years, which saw it make its cups an icon and launch a series of events.

Campaign details

Brand: Starbucks Advertiser: Starbucks UK Agency: Manning Gottlieb OMD

Starbucks and Social: How Starbucks Created the Fourth Place in Coffee Culture

This is a story about how social media can build a business. It's not a story about an unexpected piece of hero content, a one-off disruption, or a runaway viral success. It's about what brands can learn from how people use social media to buil

Looking at the econometric results for the period, we can see that it is characterised by low spends and a growing potential for return.

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