Sport England: This Girl Can - Giving judgement the finger (& inspiring millions of women to get active)

Sport England, a UK government agency, increased the number of women exercising due to its campaign which helped women feel more confident exercising.

Campaign details

Brand: Sport England Advertiser: Sport England Agency: FCB Inferno

Summary

Objective

In 2014, 1.79 million fewer women than men were exercising regularly and the gap was growing. Sport England wanted to reduce this gender gap by 'getting more women 14–40 years into sport, and keeping them playing'.

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