SPC Packaged Fruits and Vegetables: #MyFamilyCan: How a humble can started a nationwide debate

Principal author: Ilona Janashvili, Leo Burnett Melbourne
Contributing author: Emily Gould, Leo Burnett Melbourne

A 100 year old company was under threat

SPC is a proud, 100 year-old Australian business that has been a part of Australian life for a long time. Everybody grew up with SPC in their pantries. It's a much-loved Australian brand, up there with Vegemite.

As the category leader and largest fruit processer in the country, the company employs thousands of workers in regional Victoria. However, this iconic brand and the thousands of families that depend on it were under serious threat.

SPC was being pushed out of the market