Campaign details
Brand: SK-IIAdvertiser: P&GAgency: Forsman & Bodenfors
Introduction
In China, a harmonious family is considered the bedrock of a stable society. For that reason, the Chinese Government has focused on population planning, striving...
SK-II: The Marriage Market Takeover: How giving ‘leftover’ women in China a voice transformed a luxury skin care brand
SK-II, the Japanese luxury skincare brand owned by P&G, decided to give a voice to the 'leftover women' of China.
