SK-II: The Marriage Market Takeover: How giving ‘leftover’ women in China a voice transformed a luxury skin care brand

SK-II, the Japanese luxury skincare brand owned by P&G, decided to give a voice to the 'leftover women' of China.

Campaign details

Brand: SK-IIAdvertiser: P&GAgency: Forsman & Bodenfors


In China, a harmonious family is considered the bedrock of a stable society. For that reason, the Chinese Government has focused on population planning, striving...

Not a subscriber?

Schedule your live demo with our team today