Author: Not credited |
Scottish Awards 2001
Scottish Provident
A campaign to own protection
Summary
Having set out to build a reputation as an innovative specialist in lifestyle protection insurance, Scottish Provident wished to be seen as one of the key players in the market. Through product innovation and focused sales and marketing activity, it is now clearly established as the market leader. The annual protection new business of the company has increased significantly.
This change in perception was achieved on an advertising budget of around 250k per year.
Scottish Provident has differentiated itself...