Sainsbury's: Christmas is for sharing

Sainsbury's, a supermarket chain, used the power of entertainment to boost brand profile in the UK at the most important time of the year, Christmas.

Campaign details

Brand: Sainsbury's Advertiser: Sainsbury's Agency: AMV BBDO; PHD Media

Summary

Between 2013 and 2017, a Christmas miracle happened.

Sainsbury's used the power of entertainment to boost brand profile at the most important time of the year, investing in creativity, rather than media, to make a huge difference to the business.

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