Relaunching brands: How to stage a comeback

This article offers five lessons for relaunching brands, using examples from the 2014 IPA Effectiveness Awards winners.

Relaunching brands: How to stage a comeback

Bridget AngearAMV BBDO

Let's go back to 1968. Elvis Presley, despite huge success in both his music and acting careers, had seen his popularity wane in the past few years.

Since leaving the army in 1960, he'd been...