NSPCC - FULL STOP campaign: together we will end cruelty to children

The FULL STOP campaign in 1999 for the NSPCC. The aim was to change the attitude of the public towards child cruelty.
Agency: Author: Jane Almey

NSPCC: FULL STOP Campaign: Together We Will End Cruelty to Children

INTRODUCTION

How do you set cultural change in motion?

How do you make people take notice of you when all they really want to do is look the other way? How do you

These are initiatives that have been designed to lead to cultural change. They are based on joint responsibility.

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