National Depression Initiative (NDI): The Journal

This case study demonstrates how the National Depression Initiative (NDI) in New Zealand used an online self-help tool to deliver medically significant improvements in depression sufferers and reduced costs for the Ministry of Health.

National Depression Initiative (NDI): The Journal

Principal author: Carl Sarney, FCB New ZealandContributing authors: Blair Alexander, Brian van den Hurk and Simon Sievert, FCB New Zealand

Case Summary

In 2009 we were briefed to fix a costly problem for New...