Narellan Pools: Diving into big data for Narellan Pools

Luke Brown

This case study shows how Narellan Pools, a pool-building brand, used in-depth data mining to source the main drivers for pool purchasing in Australia and increase its sales.

Narellan Pools: Diving into big data for Narellan Pools

Principal author: Luke Brown, AFFINITY
Contributing authors: Adam Shar and Angela Smith, AFFINITY

Summary

Narellan Pools is an Australian pool builder. In a market experiencing declining home affordability,...

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