McDonald’s – How one large Eurovision legend, one medium white suit and a small portion of teenage angst came together to give relevance to a whole new generation for McDonald’s
Anne Marie Roche
Teenage life in Ireland had changed dramatically in a few short years, due in large part to the rapid economic growth experienced by the country.
| Agency: TBWA\Cawley Nea | Authors: Anne Marie Roche |
McDonald's – How one large Eurovision legend, one medium white suit and a small portion of teenage angst came together to give relevance to a whole new generation for McDonald's
1. INTRODUCTION
In the 1980s...
