McDonald’s – How one large Eurovision legend, one medium white suit and a small portion of teenage angst came together to give relevance to a whole new generation for McDonald’s

Teenage life in Ireland had changed dramatically in a few short years, due in large part to the rapid economic growth experienced by the country.
Agency: TBWA\Cawley NeaAuthors: Anne Marie Roche

McDonald's – How one large Eurovision legend, one medium white suit and a small portion of teenage angst came together to give relevance to a whole new generation for McDonald's

1. INTRODUCTION

In the 1980s...

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