Agency: Bartle Bogle Hegarty | Authors: Michael Kelly and Matthew Gladstone |
bronze award
Lever Faberg Lynx
The Penetration Game
'Lynx taps into every man's greatest desire'
(1719 Style leader) Flamingo qualitative research, 1998
Introduction
How do you turn a 2.19 deodorant into a youth icon? Then, how do you keep it there for 17 years? Just ask Lynx.
Lynx Is A Commercial Phenomenon
- It is Unilever's global number 1 male personal care brandsold in 53 countries.
- It has enjoyed massive sales growth since its launch in 1985, see Figure 1.
This...