KFC Australia: Embracing your brand DNA, and the category truth, to achieve long-term success

KFC Australia changed perceptions of its image from warmth and charm to attractive irreverence, improving brand metrics and delivering commercial goals with a ROMI of 320%.

Campaign details

Brand: KFC AustraliaAdvertiser: KFC AustraliaEntrant: Ogilvy SydneyCategory: Single MarketPrincipal author: Ryan O'Connell, Ogilvy Sydney

Introduction

We've all heard how brands must continuously evolve in-tune with shifts in society or culture...

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