Campaign details
Brand: AldiAdvertiser: Aldi UKAgency: McCann Manchester
Introduction: Why you should read this paper
This paper tells the story of how, with the help of a humble carrot and his family, Aldi developed a creative communications strategy that made them the fastest growing supermarket chain in the UK at Christmas in both 2016 and 2017.
For ten months of the year, Aldi had a winning formula. Being a deep-discounter supermarket famous for low prices, averaging 20%...