Agency: The Leith Agency | Authors: David Amers and Claire Wood |
IRN-BRU 32 – How David took on Goliath (in a big blue cuckoo suit)
This is the story of how a much talked about, well-loved advertising campaign helped establish a profitable new brand, IRN-BRU 32, in the face of massive competition, especially from the mighty Red Bull.
In doing so, the advertising contributed to turning what could have been a disappointing year for AG Barr, the owners of IRN-BRU, into a very successful one.
A BLEAK OUTLOOK
“Junked: Sales of fizzy drinks and unhealthy foods slump”1
'Jamie's...