How Lidl Ireland changed attitude to Ladies Gaelic Football by calling for serious support

Lidl, a value supermarket, confronted the negative attitudes that prevailed around women in sport, which led to it becoming the most recalled sports sponsor in Ireland.

Campaign details

Brand: Lidl IrelandAdvertiser: Lidl IrelandAgency: Chemistry

Introduction

'My one wish out of the campaign is that people will put their energies into supporting not just our sport but women in sport in general' Helen O Rourke, CEO...