Homebase - How Homebase turned on the style whilst the DIY market went out of fashion

This 2005 repositioning campaign for Homebase, the DIY retailer, sought to reverse a previous decline against B&Q by promoting the idea that Homebase provides everything you need to make a house a home.
Agency: Abbott Mead Vickers.BBDOAuthors: Kit Fordham

Homebase – How Homebase turned on the style whilst the DIY market went out of fashion

INTRODUCTION

Why continue to struggle in an £8bn market when you could be growing your share of a £34bn...

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