Finding our Virginity: How fighting fact with feeling helped Virgin Media take on the might of Sky

Virgin Media, a telephone, television and internet services brand, increased its brand attribution in the UK by launching a series of TVCs to show why it was superior compared to competitors.

Campaign details

Brand: Virgin Media Advertiser: Virgin Media Agency: Bartle Bogle Hegarty

Introduction

This paper tells the story of how a shift in our approach to marketing generated £633 million of incremental net revenue1 for Virgin Media and helped them take on category giants Sky:

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