Ella's Kitchen: Selling up doesn't mean selling out

Ella’s Kitchen, a baby food brand, created a new communications model designed to support British parents in the process of weaning their children while increasing revenue by £14.6m.

Campaign details

Brand: Ella's KitchenAdvertiser: Ella's KitchenAgency: Havas London


Ella's Kitchen is proof that selling up doesn't mean selling out and that it is possible to keep customers and shareholders happy and remain true to our founding principles.

With an ambitious growth target, yet a declining market and small budget, we needed to find a smarter way to reach parents.

By understanding that weaning is a painful journey, we created...

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