Costa: Creating a nation of coffee lovers

This case study shows how Costa, a coffee shop brand, successfully grew its brand affinity and sales in the UK with an integrated campaign.

Costa: Creating a nation of coffee lovers

Principal authors: Will Hodge and Matthew Waksman, KarmaramaContributing authors: Caroline Harris, Whitbread; Sid McGrath, Karmarama

Introduction

Elizabeth 1stof England was an unlikely ruler. Her mother was...