Bertolli - How brand worlds become lucrative markets

Sarah Watson and Kathy Slack

Despite being best known for its margarine-based product, Bertolli, found it necessary to extend its product portfolio to remain competitive.
Agency: Bartle Bogle HegartyAuthors: Sarah Watson and Kathy Slack

Bertolli – How brand worlds become lucrative markets

INTRODUCTION

This is a story about how Bertolli evolved from a mass market healthy margarine brand into an Italian food expert.

It...

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