Ardbeg, Gelnmorangie

Scott Howard

This paper describes the marketing of a rare single cask Ardbeg single malt whiskey purely on-line with no other form of distribution.

Spirits & liquors
United Kingdom

Agency: The Union

Authors: Scott Howard

Scottish Awards 2001

Ardbeg

Success on the web

SUMMARY

This paper analyses the impact of the sale of a limited number of the very rare '1976 Single Cask' Ardbeg Single Malt Whisky purely online, and not in any other...

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