Campaign details
Brand: AnusolAdvertiser: Church & DwightEntrant: MSQ PartnersPrincipal author: Kit Altin, MSQ PartnersContributing authors: Sam Dempsey, MSQ Partners; Roxana Herteliu-Iftode, Church & Dwight; Ewa Karmowska, Church & Dwight; Michael Benson, Church & Dwight
Introduction
How do you build your brand when the condition it treats is so embarrassing that sufferers would rather not be able to sit down than seek help?
Bums. We don't tend to talk about them. And it means that haemorrhoid sufferers end up delaying treatment, sometimes forever.
As category leader, Anusol saw an opportunity...