Anderson Strathern Solicitors - ‘From this day forward, we leave our green wellies at home’

Helen Hourston

A winner with a difference. Anderson Strathern used Citigate SMARTS to good effect in repositioning and re-presenting the firm through a cultural change programme.
Agency: Citigate SMARTSAuthor: Helen Hourston

Anderson Strathern Solicitors – 'From this Day Forward, We Leave our Green Wellies at Home'

INTRODUCTION

This paper describes how a simple brief to update a corporate identity turned into a march on the enemy gates.

Advertising is about communication in all its guises, and the success of this paper comes from communication in its simplest form. It may be unlike others in the Advertising Worksseries – not because there has been no effect, because clearly there has. We have added to the brand equity and will prove it. But,...

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